importance of customized packaging in olive oil

The Importance of Custom Packaging in the High-Quality Oil Market

  1. Home
  2. NEWS
  3. Customers
  4. The Importance of Custom Packaging in the High-Quality Oil Market

Customized packaging can play a crucial role in the olive oil industry, especially for premium oils, where every detail can significantly influence the product’s perception. The stoppers and bottle are two of the most important elements of customized packaging, as they ensure the conservation and quality of the oil.

Using customized packaging for olive oil serves not only an aesthetic function but also a security one. Stoppers play a fundamental role in the customized packaging of premium oils. A good stopper must be airtight to prevent air from entering, a factor that can oxidize the oil and reduce its quality. It should also be easy to open and close and offer multiple decorative possibilities.

As for the bottles, it is advisable that they be dark, for example. This protects the olive oil from light, which can deteriorate its quality. Exposure to light can cause changes in the oil’s flavor and smell, making it rancid and affecting both its taste and its healthy properties. This is why high-quality olive oil producers prefer dark or completely opaque glass containers, which block light and ensure the oil maintains its properties for a longer period.

customized packaging for olive oil bottles
customized packaging for olive oil

Grupo Torrent: Leaders in Extra Virgin Olive Oil (EVOO) Bottle Packaging

At Grupo Torrent, we have a significant variety of stoppers with special dosing systems that dispense oil in a controlled manner. Our non-refillable stoppers not only help preserve the oil but also enhance the user experience by allowing for a more precise, spill-free pour.

We have an extensive variety of closure solutions for every type of customized packaging, tailored to our clients’ needs. We combine safety, design, aesthetics, and functionality in the development and production of our non-refillable closures. With our broad portfolio of “Ad Hoc” customized closures, high-quality oil stoppers are moving toward excellence in exclusivity. Grupo Torrent is a global leader in the production of Extra Virgin Olive Oil (EVOO) and vinegar stoppers. Our non-refillable closure solutions guarantee the oil’s origin from bottling to consumption.

customized packaging for EVOO
Premium packaging for EVOO

Does good customized packaging for EVOO bottles contribute to good branding and customer experience?

Customized packaging for premium oils contributes to branding and the customer experience. A well-designed container and a personalized stopper can be a significant selling point, as they convey an image of high quality and luxury that highlights the product’s exclusivity, which is crucial in the premium oil market. Consumers associate good packaging with a high-quality product, which can influence their purchasing decisions. For example, oils sold in elegant bottles with an attractive stopper design are often perceived as superior products.

In an increasingly saturated market, having customized packaging is important because it allows a product to stand out and gives oils an image that can help differentiate it from other premium oils.

Labeling is also an important part of customized packaging. Labels should provide clear and precise information about the oil’s origin, its designation of origin, the type of olives used, and the extraction method. All this information helps consumers make informed decisions and appreciate the authenticity and quality of the oil they are buying.

Good customized packaging is essential in the premium olive oil industry. It protects the product from external factors that can deteriorate its quality, improves the user experience, and plays a crucial role in the branding strategy. Paying attention to these details can make a big difference in how the product is perceived and, ultimately, in its success in the market. For this reason, high-end oil producers.

Functional and Aesthetic Design of Premium Packaging: Bottles, Stoppers, and Brand Experience

At Grupo Torrent, we pay close attention to the design and functionality of our stoppers. This is why we are a global leader in the production of stoppers for Extra Virgin Olive Oil (EVOO), vinegars, and sauces. Our non-refillable closures guarantee the oil’s origin from bottling to consumption.

Key Advantages of Customized Packaging for Olive Oil Bottles

Ease of opening and closing: Stoppers are designed for user convenience without compromising product security.

Improved sealing: Ensures perfect preservation of the contents, preventing leaks or air exposure.

Competitive pricing: Solutions that combine high performance with cost efficiency.

Variety of dosing systems: Available to adapt to different pouring needs based on customer requirements.

Pilfer system: A combination of a bottle, a pourer stopper, and a screw-on capping head that withstands extreme logistical conditions and guarantees product quality until consumption.

DOP system: A pressure-fit closure widely used for oils and vinegars, ideal for sectors sensitive to counterfeiting, fraud, or sabotage.

Drip-free system: Prevents stains on the bottle after use, enhancing the consumer experience.

Impact on product perception: Customized packaging that is meticulously designed in every detail conveys quality, exclusivity, and strengthens the brand image.

Customized packaging for EVOO bottle

Innovation in Stopper and Packaging Development for High-End Oils

At Torrent, we work continuously on developing closure solutions. We elevate our clients’ needs to the highest level by creating new user experiences for closures that simplify bottling and establish the product as exclusive in the market. This also provides added value for the end consumer.

To achieve this, design and aesthetics are fundamental to the technological development of our closures. By analyzing the necessary technical knowledge and applying the latest technologies, such as additive manufacturing or finite element simulation, we can bring truly unique customized packaging solutions to the market.

Grupo Torrent is always seeking better solutions, and we attend and participate in the sector’s most cutting-edge fairs and conferences, both nationally and internationally, to explore new technologies and business opportunities.

Grupo Torrent’s Attendance at Expo Pack 2024

Recently, Grupo Torrent, through its distributor in Mexico, attended Expo Pack 2024 from June 4th to 7th. This is LATAM’s most important packaging and processing exhibition, where experts, innovators, and professionals from the sector gathered to offer a unique experience of learning, networking, machinery, innovative materials, cutting-edge technology, the latest advances in robotics, as well as various business opportunities.